About Us
Get to know VIVO Shopping Park - your favorite destination for shopping, entertainment, and socializing in Jagodina.
Our Story
VIVO Shopping Park is a modern shopping center in the heart of the Pomoravlje region, created with a vision to bring Jagodina and the surrounding area a destination that offers more than just shopping. From day one, our goal has been to create a place where the whole family feels welcome - a place where shopping becomes a pleasure and every visit brings a new experience.
Today, with over 30 domestic and international brands, VIVO CR restaurant, VIVO Play kids playroom, and VIVO Sweet Factory bakery, VIVO Shopping Park is more than a shopping center - it is a community hub where people gather, connect, and create lasting memories.
Our Values
Community
We believe in the power of community. We actively support local initiatives, events, and projects that make Jagodina a better place to live.
Quality
From the brands in our stores to the service in our restaurant - quality is a standard we never compromise on.
Innovation
We continuously improve our space, services, and offerings to add new value to your shopping experience.
Family
VIVO Shopping Park is designed for families. From the kids playroom to the family-friendly restaurant - everyone feels at home here.
VIVO in Numbers
30+ stores
180 parking spaces
Free WiFi
Accessible for everyone